How to market yourself in your job search - Viewpoint - careers advice blog Viewpoint careers advice blog

How to market yourself in your job search - Viewpoint - careers advice blog How successful you are in your job search is largely dependent on how good you are at marketing yourself. Fortunately, in this era of increased connectivity, you now have more options for self-promotion available to you than ever â€" although this does give you more pitfalls to fall into! Self-promotion and marketing is something that I am very familiar with as a result of my experience in the recruitment industry. Smart jobseekers understand the value of building up their brand and raising their profile, via the means I will explain in more detail below. It’s what attracts the attention of recruitment professionals like me. You are the product Angeline Chua, CFO of IBM Singapore, commented in a recent Hays Journal article that, “You need to self-market a little as you progress through your career. You are a product: if you don’t put the marketing in then people won’t see it”. This is not to say that you are inanimate, only that both products and job seekers can benefit greatly from having an effective marketing strategy in place. So, the first thing you need to do in your job hunt is to do your research and work out what your niche is and who your target audience is going to be. What are you good at and what could you improve on? What opportunities are available to you and what challenges might you encounter? Getting yourself to market You are a product: if you dont put the marketing in then people wont see it Once you’ve established where you’re heading, it’s time to work out how you’re going to get there. This involves refining your product (you, the jobseeker) and also your promotion strategy (how you’re going to get the attention of employers and recruiters). For this, I’d like to make use of a popular marketing tool, the Four P’s (Product, Place, Price and Promotion). Product â€" What’s your USP? You are the product. Make sure that you’ve got all the necessary skills and that you understand your unique selling point. Refining your product means not just assessing and upgrading your skill-set but also refining your interview style and making sure that your social media profiles and your resume/CV (extensions of you, the product) are closely aligned and tailored to the skills and competencies you’re offering. A good way to look at this is: What are the problems that you think your target employers may need solving, and how can you help them? Make sure your messaging  is  clear online and offline. There are some quick wins you can gain from refreshing your resume/CV. Make sure that you always tailor it to the job that you are applying for and that you answer the job specifications advertised. For further tips visit this simple guide to writing the perfect resume/CV. Your ultimate goal should be to answer yes truthfully to the question, ‘Are you a desirable product?’ Price â€" What are you worth? Make sure your messaging is clear online and offline What do you think you are worth and is this estimation reflective of your experience and ability? Understand how much you’re worth by signing up to request a copy of  the Hays Salary Guide 2016. You can use this to help you apply for the jobs that are most relevant and realistic to your expertise â€" miscalculating your potential salary can be a waste of your time, whilst it’s also good practice to keep up to date with market trends Place â€" Where are you going to promote yourself? In normal marketing terms, ‘place’ refers to the prime location for the product to be sold i.e. the middle shelf at a supermarket or on the front-page of Amazon.com. You too can promote your skills and your experience on multiple platforms, including recruitment agency databases, job boards, professional social networks (here’s a Viewpoint guide on this) and in person (e.g. networking events). Are you visible across all relevant online and offline platforms? The easier you are to find, the larger your audience will be. Ask yourself do you want to risk not being found for that dream job? Promotion â€" How are you going to promote yourself? This is the most important element of your marketing mix. You might have all the credentials required to excel in your dream job but if you’re not getting your message out there then how do you expect to be hired? You need to work on your messaging and then put this into action across the various channels available to you; ‘Place’ deals with where you promote yourself, ‘Promotion’ concerns how you optimise these platforms. Youre going to have to do more than scatter a few emails and submit a few recycled applications Make sure your messaging across all online and offline platforms (those mentioned in ‘Place’) are aligned. You don’t want to be saying one thing on your LinkedIn profile and then something completely different on your CV. This is one of the more regular mistakes that I see in my job as recruitment professional. There are a few common traps you need to avoid when shaping your messaging; not exaggerating your expertise is one of them. Create a plan of action which involves networking on LinkedIn and shouting about your expertise, keeping your social profiles fresh and relevant, updating your CV regularly and attending networking events where pertinent. Bringing it all together In order to secure your dream job you’re going to have to do more than just scatter a few emails and submit a few recycled applications. It’s no longer enough to stumble across job boards looking for openings; you need to be strategic and proactive in your job hunt. This means developing your own brand and doing your own marketing. After all, the degree of success you achieve in your job search is largely dependent on how well you’re able to market and differentiate yourself from the competition. About to start your job search? Reading our job searching tips will help ensure it’s a success How to impress a recruiter with your resume/CV How to optimise your LinkedIn profile How to make full use of technology during your job search Common cover letter mistakes Focus your interview on fit Stop making these common job search mistakes Make your interviewer love you // Share this blog:

The Definitive Solution for Sending Resume Without Writing Anything in the Email

The Definitive Solution for Sending Resume Without Writing Anything in the Email The Good, the Bad and Sending Resume Without Writing Anything in the Email As an outcome the email should be short and simple and should be in point. To work, be that as it may, your pursuit of employment cold email ought to be taken care of the suitable way. Sending an email is without cost, it doesn't take a stamp, look at the mail station or a visit to the association you're applying for. Your resume email should be quick and painless. Along these lines, you have to have an official way to deal with composing your email employment form. Be sure your email doesn't have any kind of infection. Such messages are among the most supportive ways that you can get work. Composing an ideal resume email is just a small amount of the entirety of the circumstances you should remember before you click send. Email is generally used as a sort of economical yet exceptionally successful independent venture specialized device. Plain Text Email Plain content email is only one of the main techniques to ensure that what you type ends up in the possession of the forthcoming business with no kind of issues with organizing. Email might be an easygoing medium, yet endeavoring to get an occupation is a serious action, and should be dealt with that way. Regardless of whether it will be your absolute first activity state you keep on being in highschool and scanning for a solitary thing low maintenance to help put fuel in your car. The whole thought behind creation utilization of a work search cold email is to connect with organizations whether or not they're transparently looking for up-and-comers. In the first place, perceive that you need to be proactive in your pursuit of employment. The Foolproof Sending Resume without Writing Anything in the Email Strategy Make sure that you have an excellent introductory letter to back up your resume and you will be sure to stand out from the remainder of the competit ors. It is constantly prompted for possibility to send messages as indicated by the business' inclination.

Heres How to Create a Job-Search Companies List to Land Your Dream Job

Here's How to Create a Job-Search Companies List to Land Your Dream Job Make a Dream Job List of Companies to Kickstart Your Job Search Don't have the foggiest idea how to begin your pursuit of employment? Make a rundown of organizations to limit your focus. Even in case you're not a rundown individual, a rundown of perfect organizations you'd prefer to work for might be exactly what you have to launch your pursuit of employment. Making this pursuit of employment rundown can assist you with remaining sorted out and centered while exploring towards a new position. Your next expert open door can feel both energizing and frightening. You know there are several extraordinary situations out there, with handfuls in your field. Nonetheless, numerous openings aren't publicized. How would you interface with the correct organizations and locate the ideal open door for you? Why make a pursuit of employment organization list? Most importantly, you have two fundamental options in choosing your methodology. The primary alternative is connecting with numerous organizations at a surface level. This methodology functions admirably on the off chance that you have no clue about what industry, geographic zone, or title you need at the end of the day, you will know it when you see it. Or then again, you can choose a couple of organizations and dive deep with your systems administration. This is progressively proper in the event that you have an away from of where you need to center your hunt. Consider it in case you're burrowing an opening. You can make it two inches down and 50 feet (wide and shallow), or you can go six inches wide and 10 feet down (tight and profound). On the off chance that you are thinking about a limited and profound methodology (for example an exceptionally engaged hunt) you would be wise to be certain you are delving in the correct spot, or you will end up beginning once again without any preparation elsewhere. The purpose behind characterizing your methodology forthright is the way that you have restricted accessible time. Regardless of whether you have the good karma of scanning for a vocation while beneficially utilized or the good karma of having the option to concentrate the entirety of your time and endeavors on your pursuit of employment, you just have 24 hours every day. You should eat, rest, and exercise eventually, as well. Pick your methodology first to utilize your time astutely. When you have chosen your course, here are 10 hints to assist you with making the ideal organization list for your pursuit of employment. 1. Take a gander at the contenders of your present organization In the event that you need to limit your expectation to learn and adapt and be quickly beneficial in your next position, taking a gander at contending organizations is a decent spot to begin. By keeping your industry and specialized information current, in addition to the fact that you bring another group of best practices to the new position, however it could grant a quick boost in salary. In the event that you don't know who the contenders are, a straightforward Google search will help. On that note, do check your business contract for non-contend conditions or obligatory chilling periods that may apply. You may not be permitted to change straightforwardly from where you are today to working for a contender without holding up somewhere in the range of six and a year or significantly more. 2. Take a gander at sellers and customers Is it true that you are keen on remaining in a similar general industry however might want to increase an alternate point of view? Think about situations with merchants and customers of your present organization. A model would be somebody who fills in as a natural counselor at a boutique counseling firm and wishes to progress into a full-time reusing program facilitator job with a neighborhood district. Your new manager is probably going to esteem your experience and bits of knowledge, and the expectation to absorb information will be shorter than if you had changed ventures totally. However, make sure to check your agreement and industry rules! For instance, open bookkeeping or review experts are not permitted to work at their previous traded on an open market customer organizations without a chilling period. 3. Best of records Organizations make a solid effort to arrive on those rundowns, and a great deal of investigation goes into assessing their endeavors in an assortment of territories to make these important rankings. Contingent upon what is critical to you about your next opening for work, consider these rundowns underneath while making your own organization list. Fortune's 100 Best Companies to Work For Business Insider's 50 Best Companies to Work For in America Military Times' Best Employers for Veterans Working Mother's 100 Best Companies for Working Parents Any of these rundowns, and numerous others, can be limited by your geographic region. 4. Rundown organizations that make items or convey administrations that you love Get behind an item or an assistance you love by joining the organization to help make it far superior! This can be an awesome method to interface with a likely business by diverting your energy. In the event that you are an energetic player of World of Warcraft, why not associate with Blizzard Entertainment? In the event that you are an outdoorsman and can't envision your existence without your GoPro, connect with the producer! On the off chance that the organization you love is situated on an alternate coast, don't surrender. For whatever length of time that you are available to moving, seeking after a significant distance quest for new employment will be simpler than anticipated. Related:5 Tips for Conducting a Long-Distance Job Search 5. Catch up on past leads from public exhibitions, meetings, and other industry occasions It might be hard to see this for yourself, yet through the excellence of being in a specific industry, you have made an expert system. Regardless of whether you have persistently spared each business card and mixed drink napkin with somebody's name and number or not, start where you are. Rundown the names of all experts you have met through expos and meetings, alongside the organizations they speak to. Are there any prospects on your pursuit of employment list that look interesting? Interfacing through LinkedIn would be the ideal following stage. 6. Look at LinkedIn LinkedIn offers incredible usefulness for discovering organization choices. Start by investigating the profiles of experts like you. Where have they worked? Investigate the segment named People likewise saw for additional thoughts, too. Obviously, LinkedIn is additionally a decent spot to just hunt the organizations you are keen on. It might likewise assist you with growing your rundown to incorporate different organizations you might not have thought of. 7. Keep your eyes open You are encircled by organizations of every kind wherever you go. A portion of those might be evident to spot, with their organization name on the structure. Others, be that as it may, might be progressively hard to recognize. My recommendation is to keep your eyes open when you are visiting a place of business for a meeting. Building registries can be a decent spot to begin write down any organization names that look interesting and find them. It is an unusual method to think of organization prospects, however it may very well work. 8. Check the news Neighborhood accounts of organizations kicking things off for new structures, getting an award for research, financing a grant, or arranging an IPO would all be able to fill in as friendly exchanges. Following an organization's page on LinkedIn can keep you on top of it of what's going on, yet additionally consider pursuing an organization bulletin, dialing in for a quarterly expert call if your objective organization is traded on an open market, and following industry websites for updates and improvements. You can likewise pursue Google Alerts that will send you an email each time an organization you're following is referenced in the news. 9. Utilize online occupation posting sheets (the correct way) Here is a stunt to making the online activity sheets work for you. Search for postings from nearby organizations (not really for your particular position), notice patterns, and whatever you do, don't to apply through the activity board! You will probably utilize this as a covert recon crucial spot organizations that are employing. When you have the intel, utilize your system (and LinkedIn) to discover an association before you apply. 10. Recollect your own system We regularly markdown the estimation of our own systems all things considered, it is too simple to even think about falling into believing that we don't know anybody significant. Be that as it may, everybody you are associated with is thusly associated with many individuals you could possibly know. On the off chance that you are searching for a clerical specialist position, it is altogether conceivable that your beautician (or your companion from that rock climbing meetup bunch you joined) knows somebody who is searching for a whiz manager. Continuously ask the most terrible that can happen is that there are no new open doors this round. Here are some more thoughts on extending your own system. Recall that making a pursuit of employment list is just the initial step to making your pursuit of employment plan. Arrange data, don't dispense with alternatives too early, and search for patterns. What makes an organization or an open door look appealing to you? What have you found out about things you need and don't need from your next activity? Monitor everything, make an arrangement, and you will organize your way into a meeting and a new job instantly! Snap on the accompanying connection for more pursuit of employment guidance. Need to refresh your resume for your fantasy work? Attempt our free resume audit. Suggested Reading: Step by step instructions to Build a Company List of Top Employers for Your Job Search Top Reads: Our Best Career Advice of 2017 What to Do When Your New Job Isn't Your Dream Job Related Articles:

How to get holiday time off -

The most effective method to get occasion downtime - As the Christmas season draws near, numerous individuals are beginning to consider time off. Planning ahead and being sorted out is in every case best, however here and there, plans go amiss or a companion chooses to get hitched at last, and you have to haggle with your partners for some superior downtime. What would it be a good idea for you to state to make sure about that exceptionally significant adaptability? Recognize Youre Asking for a Favor In the event that your association makes some no memories off strategy during specific periods or if time should be arranged a long time ahead of time, clarify that you comprehend you are requesting something exceptional and be set up to clarify why this need doesn't result from your lack of foresight. At the end of the day, on the off chance that you chose to book an excursion on the grounds that the cost was correct, despite the fact that you realized you were working and wouldnt effectively have the option to make sure about get-away time, you are most likely up the creek without a paddle and you may be burning your scaffolds. Contingent upon how firm the arrangement at work, if theres a family circumstance or occasion outside of your control and arranging, its reasonable for anteroom for a special case to the standard much of the time. At the point when you ask, clarify the uncommon conditions and make it understood you could never in any case request a special case to the standa rd. Accept Everyone Needs Something In the event that its up to you to discover a substitute so you can be off, remember: the principal rule of arranging anything is that everybody should leave feeling like a champ. Its far-fetched youre the just one in the workplace with a startling occasion or circumstance. On the off chance that you need Thanksgiving off and its essential to you, offer to work New Years Eve for the associate whos wanting to get drew in that night. In the event that you discover someone else with a similarly squeezing requirement for downtime and you can help one another, everybody wins. Raise the stakes Accepting you can't discover somebody to make an even trade for occasion downtime, increase the stakes. Offer to work somebody elses occasion end of the week later, or take an additional turn or two doing a disagreeable assignment. For instance, you could recommend you take on your partners tidy up obligation for the following week, or offer to work that people late evenings for a specific measure of time. Improve the pot as much as important to influence your associates and you might have the option to win your downtime. Plan Ahead for Next Time On the off chance that these strategies fall flat, its opportunity to investigate your work connections. Perhaps youre avaluable worker, however would you say you are the associate who doesnt care much about anybody until you need something, and afterward have no remorse about requesting some help? Roll out certain improvements now, so next time, youll have a superior possibility of persuading your associates to get you out later on. How might you roll out this improvement? Be astoundingly accommodating at work. On the off chance that your programmed answer is no when somebody requests something that burdens you, begin to state yes. Offer to contribute if associates look overwhelmed and you have a little extra time. At the point when individuals request that you switch shifts with them, do it, in any event, when its somewhat badly designed for you. In the event that you work remotely, try to associate with your partners consistently so youre in excess of a name on a screen. Become the colleague everybody realizes they can depend on to assist and it will be simpler to persuade collaborators to step up when you need a hand or some help not far off. More from Miriam Salpeter Best places you arent previously organizing Commit errors work for you in the workplace What NOT to do to establish a decent connection at work Initially distributed at AOLJobs.com.